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Some parents used to hide junk food. Now they monetize it.

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TikTok turned bad parenting into a content niche.

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Feeding kids junk every night isn’t relatable. It’s lazy.

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The problem isn’t one bad meal. It’s turning bad habits into content.

BRIEFING

Jett here. There was a time when parents felt embarrassed feeding their kids garbage every single day. Now some of them build entire social media brands around it, and they're making bank. Let’s get into it.

TikTok has created a strange new category of internet fame where lazy, fat parents proudly dump ultra-processed slop onto plastic trays, film it for millions of strangers, and get views, sponsorships, sympathy, and ad revenue while their kids become part of the content machine and pump horrible unhealthy crap down their gullets.

And no, this isn’t about expecting every family to eat organic salmon and hand-picked kale seven nights a week. Most people are realistic. Busy parents exist, I get that, okay. I am busy too, but I figure out a way to eat healthy, quick meals for myself and my family. Cheap, healthy meals exist if you have the desire to be a "dialed-in" parent.

But now, it's normalized to turn child neglect and abuse into entertainment.

One of the biggest examples is a woman literally known online as “Donut Mom,” a stay-at-home mother whose viral identity revolves around feeding her children powdered donuts, cheese-covered vegetables, frozen junk, sugar-loaded snacks, and giant portions of processed food while openly admitting she’s too lazy to cook.

People are furious.

Because these shitty meals aren’t posted with any level of embarrassment. They’re posted proudly, like throwing hot dogs, pizza bites, macaroni, fries, soda, brownies, candy, cereal, and mountains of processed cheese onto a tray somehow deserves applause for being “real” and “relatable.”

It isn’t relatable. It's gross and lazy.

It’s a sign of how low the standard for parenting has fallen, and now people are making big bucks being crap parents.

There's literally a new TikTok ecosystem where obese moms are building massive audiences around laziness, junk food, filthy living conditions, and “normalize the mess” culture. Some of these creators have reportedly had CPS called on them after viewers became alarmed by what they were seeing inside these homes.

SOURCE

Guys, there's a huge difference between struggling and glorifying total and complete dysfunction and unhealthiness for money.

Because once the camera turns on, you're going from private family hardship to TikTok performance. These terrible meals are now public content, and the unhealthy habits are your personal branding. The children become props inside an algorithm that rewards shock, rage, and “look how bad this is” attention... and the only ones who truly suffer are the kids.

One TikTok content creator points out the obvious contradiction here... there’s always enough time to film the tray, edit the post, answer comments, and keep the content cycle going, but somehow never enough time to cook a basic, real meal for their kids.

SOURCE

@noah_bermudez

As a parent you should do better.

♬ original sound - noah bermudez

DEBRIEFING

That’s why so many parents and just normal, common-sense people are concerned for these kids. We should all know that parenting requires effort. It requires saying no to convenience sometimes and not being lazy, even when you're tired or burnt out. It also means thinking long-term about your child’s body, energy, health, habits, attention span, confidence, and future.

Kids don’t know better. Parents are supposed to.

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NOW YOU KNOW

Online culture treats discipline, effort, nutrition, and responsibility like outdated ideas.