[CYPHER CODE #1382]
The price didn’t just go up. The product went down.

[CYPHER CODE #1383]
This is shrinkflation on steroids.

[CYPHER CODE #1384]
The cost increased. The value didn’t.

BRIEFING

Grant here. Shrinkflation is everywhere nowadays. It's actually becoming so common that we seem to just almost be throwing up our hands and accepting it. Well, for the most part.... Because this latest video showing what an absolute rip-off the classic McDonald's sundae has become has people pretty darn heated. Let’s break it down.

A popular X video shows a woman holding her obnoxiously tiny McDonald’s hot fudge sundae. I mean, it's comically small. It looks like something you would give to a four-year-old child, not a grown adult.

And what's worse? It costs $4.

Yeah, $4 for a cup of vanilla soft serve with some crappy "chocolate" sauce on top.

SOURCE

DEBRIEFING

Really, at this point, you're better off heading to the store and buying a tub of vanilla ice cream and chocolate sauce. Honestly, the quality would be better, and you could probably make like 10 sundaes instead of the measly little plastic cup of dairy goo McDonald's is trying to peddle.

This is shrinkflation on a whole other level, and it's an extreme that makes most of us think, "What's the point?"

What is the point nowadays of going out and getting a meal if this is the type of experience you're going to have?

We've reached the point where everything feels like a rip-off, and the only way we can start to move the needle back to normality is just to flat-out stop supporting businesses that are pushing shrinkflation to this extreme.

NOW YOU KNOW

Companies push shrinkflation because they can.