[ CYPHER CODE #1612 ]
WD-40 didn’t patent the formula because secrecy was worth more than protection.
[ CYPHER CODE #1613 ]
The most famous can in America is built on a recipe almost nobody is allowed to see.
[ CYPHER CODE #1614 ]
Everybody wants the formula, and WD-40 still won’t cough it up.
BRIEFING
Jett here. Every garage in America has at least one dented old can of WD-40 sitting on a shelf, right? It's usually next to some rusty screwdriver, a mystery screw, and a suspicious roll of duct tape that’s been there since the Clinton administration. But here’s the wild part: almost nobody on earth knows what’s actually inside the can of WD-40. Why? Let’s get into it.
WD-40 is household magic in a blue-and-yellow can.
Squeaky hinge? WD-40!!
Rusted bolt? WD-40!!
Do you have a stuck zipper, some weird mystery grime, a stiff bike chain, or a haunted, creaky garage noise? Don't sweat it guys, your neighbor's already walking toward the shed yelling, “Hold on, I’ve got something for that.”
WD-40 is a can filled with miracle juice. But the real magic is that more than 70 years later, the company's still kept the full formula locked away like it’s a nuclear launch code.
And no, I'm not kidding. It's one of the most guarded formulas in the world.
The full handwritten recipe is reportedly stored in a concealed Bank of America vault in San Diego. Getting into the tiny club of people who’ve seen it requires nondisclosure agreements, a special key controlled by the company’s top lawyer, and CIA-level secrecy.
Even CEO Steve Brass, who’s been with WD-40 for more than 30 years, only got to see the formula about 18 months ago. He said it was like getting into Fort Knox.
Am I about to reveal the secret formula to you? Hell no, but I am going to share some really cool Americana lore that you probably didn't know about.
SOURCE
Membership in one of San Diego's most private clubs comes with no bar, no food, and one perk: a glimpse of the recipe for WD-40. Only a handful of people worldwide have seen the full, handwritten formula for the 70-year-old lubricant, which is used for everything from loosening rusted bolts to getting gum off of turtle shells. As the Wall Street Journal reports, entry to that inner circle requires nondisclosure agreements, a special key controlled by the firm's top lawyer, and a visit to a concealed Bank of America vault where the notebook with the recipe is stored. CEO Steve Brass, who joined WD-40 more than 30 years ago, was allowed in only about 18 months ago. "It was like getting into Fort Knox," he says.
The notebook itself contains the successful "40th" water-displacement formula, as well as the 39 failed tries that came before it, plus at least one plain warning—"Do not smoke," recalls finance chief Sara Hyzer, who viewed it alongside Brass. Even senior scientists are kept out. Meghan Lieb, who's been at the company for two decades and is now head of R&D, still has never seen the formula and works from a coded version instead. She says her own family likely assumes that she must know what's in it, but she swears she doesn't. Hopefully no one takes a giant eraser to the notebook, either, as the Times of London noted a few years back that the recipe is scrawled in pencil.
Outside the vault, speculation is constant. Online forums debate ingredients—fish oil, citrus, coconut, vanilla?—with WD-40 officials knocking down the more popular myths. A past lab analysis by Wired captured some broad components, a company spokeswoman said, but not enough detail to actually reproduce the product, which still accounts for nearly 80% of WD-40's revenue. Reddit users now focus less on what's in the can than on what to do with it, trading thousands of ideas that range from detangling horse hair to killing wasps. As for expanding the secret club, Brass says he may add a few long-serving employees if the company ever reaches $1 billion in sales—but not, he insists, his own board.
WD-40 isn't some little luxury product or a shiny new Silicon Valley trend. It's a can regular people use to fix squeaky doors and loosen bolts, and the formula is guarded tighter than half the stuff leaking out of Washington.
For me, I love how WD-40 never patented the formula because a patent would have eventually exposed it. That's some serious dedication to the cause...
SOURCE
Let's dive a little deeper into this little can of magic.
SOURCE
DEBRIEFING
Some people think it’s fish oil. Others toss around citrus, coconut, vanilla, and whatever else sounds like it belongs in either a lubricant or a very misunderstood beach cocktail. The company keeps knocking down the big myths, but it still won’t cough up the actual formula.
Even WD-40’s senior scientists don’t get the full recipe. They work from coded versions, which is both insane and freaking awesome. Imagine being head of research for a company and still not being allowed to know what you’re researching.
That’s the magic of WD-40.
NOW YOU KNOW
WD-40 didn’t just make a useful product. It made the mystery part of the product.
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Water Dry formula 40 was originally devised to protect the “Honest John” missile circuitry from european weather. The number of uses, both legitimate and spurious are nearly endless.
Huh… I always thought it was Water Displacement 40 (40 being their 40th attempt at creating a product to displace water), made to rid water from hard to get at areas underground, inside pipes and such… the lubrication aspect was a side effect of the product that made it marketable to the masses. I worked summers and part time in a metal shop during high school, deburring and whatnot using WD-40 all the time on machines. Had a couple girlfriends who just loved the way it smelled, can’t argue that.
It is Water Displacement
My 10 & 11yr old grandkids just love the smell of my garage. Every time they walk in, they let out an “Aahh, I love that smell”
Bingo!
It’s fish oil… WD-40 is mostly fish oil…
Which is why those wackadoodles that spray WD-40 on their bait or baitless hooks while fishing, aren’t as crazy as it might seem…
Not for me though…
Water Displacement, not water dry
Deodorized Kerosene. They supplied a version of it to the military that was not deodorized in order to make it cheaper.
WD40 sucks. Not even a viable product unless your blueing. KROIL will change your life. The orange can. Been keepin it loose since before you grandpa was born.
PB Blaster is also good as is SFL
Your preference
Haven’t made a comment online in months and months but this I must. My Mom just LOVES WD-40. We have a standing joke that she carries around a holster locked with WD-40 to use at a moments notice for God knows what.
Carpet stains are my favorite use coupled with clothes staines using WD-40 just prior to the wash.
Jesus Loves You.
I know what’s inside that vault. It’s the same formula used for fish oil supplements.
Love WD40 but I hate the smell if I get it on my hands. Zep has some good stuff too.
This is stupid. Put a drop in a mass spectrometer and all will be known