[ CYPHER CODE #806 ]
Veganism was a psyop.

[ CYPHER CODE #807 ]
A tiny minority was marketed as the future to force climate compliance.

[ CYPHER CODE #808 ]
Plant-based was sold as inevitable progress, but the public never bought it.

[ CYPHER CODE #809 ]
The psyop failed because Americans refuse to eat USDA chemicals.

BRIEFING

Jett here. The vegan wave was never some beautiful grassroots movement. No. It was a powerful, all-encompassing, totally manufactured psyop, shoved down our collective throats until it felt inevitable. And then they overplayed their hand. Fake meat was the hill, and Americans planted their flag and said no way. Let’s get into it.

You're old enough to remember when you couldn't scroll five minutes without being told meat was the archaic past and plant-based was the progressive future. That was the sales pitch. Not a friendly, "hey, try this if you like it” type of vibe. No. It was a very clear message that said: this is where society is headed," and anyone resisting was framed as ignorant, selfish, or like a backwards hick.

It felt like everybody in the world was becoming a vegan, or at the very least, embracing plant-based foods. But what we didn't realize is that it was all a lie. Yet another psyop created to push society in a direction they never wanted to go. The actual number of true vegans was always tiny; I'm talking really, really tiny. But the psyop ignored that fact and made the visibility seem massive. Celebrity endorsements, glossy media worship, corporate rollouts, politicians, and all that insufferable moral language hit at once, like a coordinated campaign. That's why it felt bigger than it was. But it was never about popularity. This was an amplification psyop, and for a while, it worked.

So who pushed it, and how high up did it go? Well, all you have to do is follow the coalition. The media needs a moral storyline, activists need a lever, corporations need a new product category, and finance needs a new “future” to sell. Government and global institutions love anything that can be packaged as “compliance” for the climate agenda, one of their best "control movements" ever. So, when you put all those players together, you get a weaponized lifestyle that's sold as your undeniable destiny.

And here's the thing many of you might not have realized early on... meat sits right in the center of the Great Reset. Why? Well, for several reasons. Real meat is messy, decentralized, and tied to land, tradition, and independent producers. You cannot patent a ribeye. And no matter how hard you try, you can't centrally manage a million ranchers the way you can centrally manage a handful of synthetic-food companies.

Fake meat is the opposite of real meat. It is industrial, branded, patentable, and totally controllable. It fits a world where food becomes a permission slip instead of a staple.

Meat represents local power, biological reality, and a supply chain that does not bow or cave easily. If you can shame, regulate, and overprice meat, you eventually replace it. You also reshape culture, because nothing breaks tradition faster than breaking how people eat. It's one of the most powerful parts of the Great Reset.

The globalists thought they had it in the bag. They were pushing the vegan psyop, making meat into an enemy, and rolling out plant-based (chemical) alternatives... but then reality showed up. People tried the products, looked at the disgusting ingredients and the price, and almost instantly, the spell broke. And when the social pressure faded, the psyop hype couldn't stand on its own.

That is why the vegan era did not evolve. It evaporated.

Because once you strip away the celebrity endorsements and all those climate virtue badges, the numbers tell a very different story. Veganism was never growing the way culture claimed it was. It was always very small, super insignificant, and extremely fragile. But the movement needed to work for the Great Reset, so it was turned into a psyop, propped up by PR and visibility instead of actual demand. When fake meat hit shelves and people actually tasted the future they were being sold, they spit out the illusion.

SOURCE

@jasonkpargin

♬ original sound - Jason Pargin, author - Jason Pargin, author

The Beyond Meat collapse was the first visible crack in a much bigger story. But the plant-based "boom" wasn’t undone by one company’s cruddy balance sheet. It collapsed because the product couldn’t survive contact with real consumers.

SOURCE

Beyond Meat’s collapse isn’t just about bad finances — it’s the symbol of an entire movement losing steam.

After years of hype, the plant-based meat boom has gone bust. Sales of meat alternatives in the U.S. have fallen nearly 20% in revenue and 28% in volume since 2021. Consumers have drifted back to real meat, citing high prices, lackluster flavor, and “ultra-processed” ingredients that clash with the health halo the industry once enjoyed.

Even as grocery aisles filled with Impossible Burgers, Nestlé’s plant-based lines, and Tyson’s “Raised & Rooted,” Beyond Meat failed to stand out — or turn a profit. The company has never made money since going public in 2019 and has burned almost $1 billion in operating losses.

DEBRIEFING

This was never about gross, chemical burgers. It was about control. Americans live under a constant stream of psyops that are dressed up as progress and demand a little more compliance every time. Thankfully, this one failed because it ran head-first into reality. Taste, price, and common sense beat the psyop.

That doesn’t mean the people pushing it are done. They're never done. Food is power, and power is the entire point. This psyop collapsed, but another one is already being sketched on a whiteboard in some dank backroom.

NOW YOU KNOW

The good news is that Americans still have instincts, and when something feels fake, forced, or wrong, they eventually spit it out.